Reaching out to the Baltics outgoing travel trade

Profesionāls fotogrāfs Oskars Kupics

It’s not so easy to find professional, reliable partners to work for you as a point of contact, particularly in less familiar markets. In the Baltic countries of Latvia, Lithuania and Estonia, however, that’s not a problem.

Agnese Nicmane has 15 years of experience and knowhow about the travel trade. As head of B2B Baltic.Travel, she has a wealth of connections and data from her work in the worlds of travel, media, and sales and marketing.

What the company does, and does very effectively, is act as an expert on the ground in the Baltic region, putting global travel professionals in touch with the right agents, operators and other essential contacts in these three fast-evolving markets. Based in the Baltics’ biggest and most geographically central city, Riga, it provides an intimate knowledge of the local market, reliability, availability, flexibility and a personal attitude.

As a general sales agent, B2B Baltic.Travel is uniquely placed to provide support in developing brand awareness in the Baltics, as well as consultation and training at all points of sale. It provides services to clients such as organising and executing sales missions and roadshows, promotions, marketing cooperation with operators, and personal sales calls – with follow-up schedules. It also makes product presentations, market analysis and the deployment of social media.

B2B Baltic.Travel’s core area of expertise is tourism and destination marketing. With more than ten years’ experience assisting destinations and travel and hospitality companies, it acts as a partner in successfully developing the most fruitful contacts.

And then there is TTR Baltic, B2B Baltic’s roadshows in the Baltic capitals. These vibrant, must-attend, B2B events visit the three countries in three days, guaranteeing a pure target audience of suppliers’ potential partners only, with minimal energy, time and money spent on entering new markets. The modern cities are connected by transport of a high standard. Excellent hotels are used for the workshops, meetings and overnight stays. The roadshows are always useful, enjoyable and popular for the professionals who sign up for them.

“This was my second participation and I found it very productive,” said Adriana Paniagua of Oasis Hotels Cancun & Riviera Maya, Mexico, about a recent TTR Baltic.

Speaking from Costa Rica, Sebastian Gutierrez Lutz of Viatur Travel Services said: “We were very happy with the setup of TTR Baltic. All was very well coordinated, with a good schedule, and the logistics for the meetings was very good. We made many useful new contacts and the agents and others we met were professional and knowledgeable.”

Arranged twice a year in May and November, the next TTR Baltic for around 25 worldwide suppliers, meeting at least 40-45 buyers in each country, will take place in November 2016 (Nov 1, Tallinn, Estonia; Nov 2, Riga, Latvia; Nov 3, Vilnius, Lithuania).