SITA appoints Sergio Colella

SITA has announced that Sergio Colella has joined as President, Europe, responsible for driving a refocused strategic direction for the region. Reporting to CEO Barbara Dalibard, he will be based in Geneva, Switzerland and will be part of the Executive Team.

He joins SITA from HP where he was the Vice President and General Manager of HP Enterprise Services EMEA South. Sergio joined HP in 2014, responsible for leading a significant transformation to align the organization, processes and talents to the fast-changing, solution-led enterprise services business.

Prior to joining HP, Sergio was with Accenture, where he was Managing Partner in charge of the Automotive, Industrial Equipment, Infrastructure and Transportation practice for Europe & Latin America (EALA). He began his career in 1988 as management consultant at Accenture, where he held a variety of leadership positions.

Sergio comes to SITA with an extensive background in managing complex, large scale international IT transformations within leading companies in several industrial sectors in Europe.