Lufthansa reveals the first secrets of its new Business Class
Lufthansa has revealed one of its best-kept secrets and unveiled the concept for its brand-new Business Class. It will be available on regular routes for the first time in 2020, with the roll-out of the Boeing 777-9. The new seat is the key element of the service and comfort level in the cabin, which have been improved even further. It was developed with the goal of facilitating the best and soundest sleep up above the clouds. Lufthansa guests can not only look forward to beds with a length up to 220 cm (86.6 inches); the comfort and convenience of the seat also ensure heavenly dreams: the construction of the back rest makes it possible for the shoulder to sink in when you are lying on your side. This keeps the spine straight and makes it possible for side sleepers to also benefit from ideally healthy and relaxing sleep.
The brand-new Business Class seat was developed exclusively for the German premium airline together with Lufthansa’s customers. Over 500 guests provided in-depth support during the development phases. Privacy and an optimum of comfort for sleeping are two of the most important needs of passengers on international routes – both are handled perfectly with the new Business Class concept.
“The new, ultra-modern Lufthansa Business Class creates a new global benchmark. It offers our passengers a unique travel experience,” says Harry Hohmeister, Member of the Executive Board of Deutsche Lufthansa AG. “We have consistently and continuously refined our range of premium products for our guests and modernized Lufthansa. Our focus is and has always been on the wishes of our customers and their specific needs. We want to provide them with the perfect travel experience. The new Business Class showcases the full innovative capacity of Lufthansa.”
Compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new Business Class, this space is used to significantly increase the comfort level for passengers. For instance, all passengers in the new Business class will have direct access to the aisle. This is made possible by a 1-2-1 and 1-1-1 seat configuration. The new seats also provide customers with a significantly increased amount of personal space, more privacy, as well as generous storage compartments and flat surfaces. Depending on their personal needs, passengers can choose between a number of spatial configurations. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space. Lufthansa’s new high-end Business Class offers business and leisure travelers an incomparably luxurious, healthy and relaxing flight experience.
The new Business Class will also be setting standards from a technological point of view. Thanks to digital interfaces, all the functions of the seat as well as the in-flight entertainment system can be controlled using the passenger’s personal device. Smartphones and tablets can be recharged at the seat using wireless technology. And in the future, anyone who wants to watch one of the movies from the extensive entertainment program will experience the blockbusters on much larger screens, in full HD.
There will already be some innovations in the existing Business Class in the upcoming year that will significantly improve the comfort level for passengers. Mattresses that have been developed exclusively for Lufthansa will be provided on long intercontinental flights as of early 2018. They will ensure pleasant sleep on board. On request, passengers will also be provided with sleeping sweaters. So far, these have only been available in First Class. Lufthansa will also be offering its Business Class passengers new blankets. They are lined, but still light, and will keep the passengers warm at night.