In 2016, China registered a 13 per cent increase in outbound trips – city trips and Sun&Beach holidays are becoming more and more important – trips to Europe declined –
In 2016, while international travel grew by about four per cent, China registered a growth rate of 13 per cent, further consolidating its position as one of the world’s most important source markets for international travel. Thus, China exceeded the Asian/Pacific average outbound growth rate, which was at nearly nine per cent in 2016.
In 2016, the Chinese went on 51.2 million international trips with overnights, not including trips to Macau and Hong Kong. Compared to the previous year, that amounts to an additional six million trips and an increase of 13 per cent. China also strengthened its position as the world’s fourth-largest source market behind Germany, the USA and the UK, while further distancing fifth-placed France. Around three out of four outbound trips from China are to destinations within Asia/Pacific, with the Top-5 destinations being within the region, such as South Korea and Thailand. The USA is China’s sixth most popular destination, to which some 2.8 million trips have been made in 2016. The most preferred European destinations are Germany, Spain, France, Switzerland and Austria. However, following seven years of consecutive growth, Chinese trips to Europe declined by four per cent in 2016 compared to the previous year, resulting in a total of 16 per cent of all Chinese outbound trips going to Europe. Nevertheless, first trends for 2017 indicate a positive development again regarding Chinese trips to Europe.
Preference for first class hotels and above average travel agency bookings
Around 75 per cent of Chinese outbound travellers chose to stay in hotels. Four and five star hotels were the preferred categories, accounting for 52 per cent of accommodation on all trips. Thus, also regarding the accommodation choice, the Chinese differ widely from the global average, which in respect to luxury hotels stands at only 39 per cent. For the Chinese, planes are the preferred means of transportation, making up for over 80 per cent. This figure is also significantly higher than the global average of around 60 per cent.