ITB to tell the future

Big names and leading international companies focus on forward-looking transportation systems and the shift in customer demands in the luxury travel market – Presentation of the latest results of an exclusive international report by Travelzoo and ITB Berlin – For exhibitors, trade visitors and the media admission to the ITB Berlin Convention 2019 from 6 to 9 March is included in the price of a ticket

Besides escalating overtourism conflicts and the impending climate catastrophe, changing transportation systems and the shift in customer demands will be the key topics at the ITB Berlin Convention from 6 to 9 March 2019. This year, the leading think tank of the global travel industry is presenting an outstanding program again. More than 400 leading speakers representing tourism, business and politics will be taking part in discussions at a total of 200 events. They include First Lady of Iceland and United Nations Special Ambassador for Tourism and the Sustainable Development Goals Eliza Jean Reid, Costa Rica’s Minister of Tourism the Hon. María Amalia Revelo Raventós, Member of the German Bundestag and Parliamentary Under-Secretary at the Federal Ministry of Economics and Energy and Federal Government Tourism Officer Thomas Bareiß, President of the ifo Institute Prof. Dr. Dr. h.c. Clemens Fuest, President of Homes Airbnb Greg W. Greeley, CEO Expedia Mark Okerstrom, Head of Alibaba Europe Terry von Bibra, and President of the Alibaba Global Business Group and Alibaba Fliggy Group Angel Zhao.

Mobility: a new era has arrived

Transportation systems are an essential part of the tourism industry. But can today’s systems take on the future? On Wednesday, 6 March 2019, day one of the ITB Destination Days, movers from the world of innovative transport will examine this topic at the ‘Future Ground Mobility Panel’. Wolfram Auer, Deputy Director International Business Development Doppelmayr Seilbahnen GmbH, Stephan Pfeiffer, head of Strategic Partnerships & Public Affairs, ioki (Deutsche Bahn), and Christoph Weigler, director general of Uber Germany, will discuss the major changes taking place in transportation with a view to concepts such as driverless vehicles, ride-sharing business models, mobility platforms, electric powertrains, minibuses, bikes for hire, cable cars and other modes of transport. They will also highlight measures for promoting tourist attractions which cities and rural areas could implement now in order to meet the challenges of the future.