Disney puts prices up again

A ticket to the happiest place on Earth just got a little more expensive. Walt Disney Co has hiked admission prices again for parks in both Florida and California by up to 4.9%. The company first introduced demand based pricing last year. In Florida, Walt Disney World off-peak one-day prices rise from $97 to $99, while mid-season and peak day admission prices are up by $5 to $107 and $119 respectively. At Magic Kingdom, the top priced peak day ticket remains unchanged at $124. A day at Disneyland or Disney’s California Adventure will now cost visitors $97, which is a $2 increase. Again, the Regular and Peak Day prices go up by $5 each. “Our pricing provides guests a range of options that allow us to better manage demand to maximise the guest experience and is reflective of the distinctly Disney offerings at all of our parks,” Disney said. February is traditionally the month Disney announces annual ticket price rises. Disney announced a 5% decline in visitation for the first fiscal quarter but still managed to post revenue growth of 6%.