“Last year there was an increase in Swedish visits to Singapore of three percent, so 44,000 Swedes visited Singapore. 80 percent leisure and 20 percent business.

We hope for a three to five percent increase over the next few years, so we reach 50,000. There is a greater need to visit Singapore from Sweden and therefore the route has come to Stockholm. Simultaneously with the new route, we hope that Swedish visitors will extend their stay from now three days to an average of four days, “says Jason Chan, Area Director, Northern & Western Europe, Singapore Tourism Board.

“What is Singapore going to sell on?”

“That is clean and safe, even for women traveling alone. Here is a lot to look at and great parks. We have a Swedish doctor who goes to Singapore once a month and loves to go to the parks. He knows more about Singapore than I do.

And for three Euros you can go to two street restaurants that have a Michelin star, “says Jason Chan. Finally, Singapore has become popular as a cruise destination.

Also Singapore Airport, Changi, is active to get more from Scandinavia to Singapore.

“We have banners in the Changi airport and together with Singapore Airlines we will tell you about packages to Scandinavia

We also have more events at the airport where we tell about Scandinavia, “said Louisa Soon, Manager, and Shanice Hoon, Senior Associate, Changi Airport