The aim is to bring the sellers and buyers of travel services and products together in effective prescheduled meetings that can be continued on the following fair days as all service and product providers are also exhibiting at MATKA Nordic Travel Fair.
The busiest travel trade fair in Northern Europe takes place in Helsinki, Finland. Though January is cold in Helsinki, the traveling Finns and professionals flock for the year’s most important event of the travel industry. MATKA gives them the opportunity to get in contact with over 53,000 consumer visitors, and over 20,000 travel trade professionals (visitors and sellers).
MATKA 2015 had over 68.000 visitors, all potential customers for the exhibitors.
The Fair is a diverse event with many possibilities in reaching both the professionals and the consumers. In the upcoming event, we will do extensive marketing cooperation with Finnair to attract even more international professionals to visit MATKA.
Sun&Sea area is on easy way to make an impact in the decision-making of both public and travel trade professionals. Area is going to be built as a tropical holiday village, where visitors interested in beach resorts have a chance to get information.
Travel-related technology is a rapidly growing industry. At the MATKA Nordic Travel Fair Travel Technology area visitors will find the hottest new products and future operators in the sector and the forefront of technology players.
Active Holidays area is a possibility for destinations and services can exhibit for visitors interested in spending their holidays actively. The area also has health and medical travel services presented. For the first time now, MATKA offers a theme area based in LGBT traveling. The agents have a chance to meet with consumers and travel trade professionals. Also a theme area based in LGBT traveling will attract media and bloggers.